PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game
The marketing AI revolution is in the early stages. In order to avoid getting left behind, communications professionals need to be aware of the artificial intelligence (AI) technologies that are available to them, determine which ones can have the greatest impact on...
How to Address Client Demands for ROI in Communications & PR
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed...
The Art of Communication in Challenging Times
Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a...
Meaning and Purpose Fuel Attraction to Public Relations Jobs
Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish. The truth is that in all areas of our lives, we...
Why Every Company Will Need Good ESG Reporting
It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example:...
How to Maintain and Build Brand Awareness and Market Share During a Recession
In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion...
Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss
In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few...
Top Five 2022 Corporate Crises – And The Lessons Learned
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate...
PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode - these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As the...
Holidays of The World: A Communicator’s Guide for Cultural Diversity
In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays,...
Signs to Watch When Selecting the Matching Influencer for Your Brand
In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an...
What Your CEO Needs to Know About Podcasting
Hosting your own podcast — or pitching your leader as a guest on other podcasts — can be a very smart business decision. Podcasting accomplishes three important things. First, it heightens your visibility, allowing you to position both your leader and your...
PRGN Appoints Natacha Clarac EMEA Regional Vice President
NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new Regional Vice President for the Europe, Middle East and Africa (EMEA)...
Observing Integrity – Your Key to Long-Term Success in PR
One of three tenets upon which Mileage Communications was built, and which guides interaction with clients, partners, staff, vendors, the media and other stakeholders, is observing integrity. Integrity refers to being honest, reliable, and trustworthy. It is about...
PRGN Expands Asia-Pacific Presence with Addition of New Zealand Agency Alexander PR
SINGAPORE-NEW YORK-LONDON – Following its 2022 Asia Summit Conference and Fall Member Meeting in Singapore, the Public Relations Global Network (PRGN) announced today it has added New Zealand-based Alexander PR Ltd. to its global network, enhancing its ability to...