by Nick Leighton | 20 Feb, 2026 | AI in PR, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Over the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams. Yet despite these advances, many...
by Nick Leighton | 30 Jan, 2025 | AI in PR, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Sustainability
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they...
by Nick Leighton | 15 Aug, 2024 | AI in PR, Digital PR, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It’s a transformative tool that businesses, including my own at NettResults, are actively integrating into daily...
by Nick Leighton | 5 Jun, 2024 | Consumer Communications, Corporate Communications, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business environment in the United Arab Emirates Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers...
by Nick Leighton | 7 Mar, 2024 | AI in PR, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations
In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and...
