PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Nashville, Tennessee – Making Noise in Music City
Business environment in Nashville Nashville's rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of...
The Key to an Outstanding Sustainability Report
In today's corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. As concerns over climate change and social inequality escalate, companies are pushed not only to implement sustainable practices but also to report...
Ohio – Business Growth Fueled by Manufacturing & Healthcare
Ohio Boasts a Thriving Business Environment Marked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers...
Sustainability Awards Offer Important Guidance for Companies and Stakeholders
Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies...
Italy – Empowering Innovation with Food, Design, Fashion and Tech
Business environment in Italy Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a...
PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region
Enhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network. “The addition of Aspekta not only further expands PRGN’s global footprint, but also...
Malaysia – The Future-Forward and Business Ready Market
Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and...
Embracing AI in Public Relations: A New Frontier
In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and...