PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Ohio – Business Growth Fueled by Manufacturing & Healthcare
Ohio Boasts a Thriving Business Environment Marked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers...
Sustainability Awards Offer Important Guidance for Companies and Stakeholders
Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies...
Italy – Empowering Innovation with Food, Design, Fashion and Tech
Business environment in Italy Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a...
PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region
Enhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network. “The addition of Aspekta not only further expands PRGN’s global footprint, but also...
Malaysia – The Future-Forward and Business Ready Market
Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and...
Embracing AI in Public Relations: A New Frontier
In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and...
The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future
In a world increasingly aware of The urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance...
Chile – Recognized by Investors Around the World
Business environment in Chile Chile is still one of Latin America's most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region. It...
The Intersection of Public Relations and Public Policy: A Strategic Approach
At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications...
India – Where Diversity Meets Dynamic Growth
Public Relations in India’s Diverse Market India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions...
South Korea – A High-Tech Economy and a Cultural Powerhouse
Business environment in South Korea Korea is the world's 13th largest economy. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. 1. Korea...
Beijing, China – Immense Opportunities for Business
Business environment in China China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the...
Hong Kong – Asia’s World City
Business environment in Hong Kong Renowned as Asia's World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world's leading international financial centres, it boasts a prime geographical location, a gateway to Mainland...
Media Training for an Evolving News Landscape
Working in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s...
Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit
Business environment in Israel Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business...