PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Denver: Fueling Client Success
Business environment in Denver and Colorado Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since...
The Power of Cause Marketing
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time,...
Mexico: Bringing PR and PA Excellence to Diverse Organizations
Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico...
What are the Practical and Ethical Implications of Gen AI
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It's a transformative tool that businesses, including my own at NettResults, are actively integrating into daily...
Argentina: Crafting Strategies for Communications Challenges
Business environment in Argentina Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must...
San Francisco: Change. Craft. Communicate.
Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Although well known for its tech and tourism industries, the nine Bay Area counties are also innovation hubs for the autonomous mobility, food &...
Bucharest, Romania: Everything You’d Expect from a Metropolis
Business environment in Bucharest By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the...
PR Firms Today: Much More Than Clips
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...
Arizona – Home to Hospitality, Tech, Retail, Real Estate and Small Businesses
Business environment in Phoenix, Arizona Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts...
Austria – Align with Local Culture for Success
Business environment in Austria Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city...
PRGN and The Newmark Group Launch Global Expert Panel to Boost Africa Tourism
NAIROBI / BRUSSELS – The Public Relations Global Network (PRGN) has announced today the launch of the Global Expert Panel on tourism and travel for Africa, led by its member agency The Newmark Group, a strategic communications and advisory firm headquartered in...
Ireland – A Dynamic Economy And A Great Place To Do Business
Business environment in Ireland Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. A combination of competitive...
Reacting to Controversial Topics
The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues -- from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to manage...
Alabama – Where Hospitality Meets Hustle
Alabama business environment Alabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an...
Lithuania – Efficiency Attracts a Startup Ecosystem
Business environment in Lithuania Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and...