PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Communication at the workplace: a global future challenge
Recently I saw an article in a tabloid paper saying people spend 25 years of their life sleeping and 19 years at work. This means the second biggest identifiable span in our lives is spent either working, being at work or thinking about work. A daunting thought. If...
Top lessons learned for automotive and mobility suppliers from CES2020
In the first week of January, CES2020 confirmed its role as one of the most important shows for advanced automotive technology, with a record number of new vehicle introductions from automakers for this show, as well as a record number of automotive suppliers and...
Advice for doing business with Chinese clients – from a Chinese perspective
Gong Xi Fa Cai! As the Year of the Rat begins January 25, 2020, I wish you all a healthy, wealthy and prosperous new year! The Year of the Rat symbolizes vitality, and it is believed to be particularly good for businesses and entrepreneurs. China has always been a...
“Best Of” Lists: How to gain notoriety for your business in 4 easy steps
In public relations, we’re always working hard for our clients to get them noticed on lists that decry “The Top This” or “Best Of That.” And yet, like the proverbial shoemaker’s kids, we might not always do it so well for ourselves. What’s a great PR agency (or any...
Top 13 Lessons PR Students Learned from their PRGN Agency Internship
Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to learn different aspects of the industry. Most importantly,...
PR Predictions for 2020 – looking into the crystal ball of PR
It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a...
How PRGN was created
As a founding member of the Public Relations Global Network, I’m often asked how the network came about, what was behind the important first step and who are the people who made the bold move. For your records, here’s now the beginning of a 27-year journey now called...
How to Develop Effective Communications Strategies: The SNIPER approach
The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning...