PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
When Back-to-School is Anything but Normal
Pitching seasonal media stories is a staple of consumer public relations. The coverage calendar ebbs and flows with many of the same topics year after year, and our job is to find a new angle to help our clients shine. Back-to-school season has been one of the most...
What does a PR firm do in the digital age?
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are...
Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...
Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...
What Can Redwood Trees Teach Business about Sustainability?
Who doesn’t love redwood trees? These iconic trees, some of the oldest and certainly the tallest and largest in the world, are mainly located in California (with a small grove also in remote China). Redwoods exude a majestic presence with their beauty, their breadth,...
Social Media — A Boon or a Bane?
There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together. Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities....
Three steps to boost your sustainability offering
Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not...
It Takes More Than an Optimised Press Release to Hit the SEO Mark
In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the...