PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Switzerland: Business-Friendly, Innovative, and Open to the World
Business environment in Switzerland Switzerland is in fact a country of four capitals: Geneva, home of private banks, fragrances and watches industries, multinationals, and international organisations; Berne, the political capital and seat of the country; Zurich, home...
Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they...
New York: The City That Never Sleeps
Business environment in New York New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City. New York provides a great working...
Türkiye: Young, Dynamic and Digital
Business environment in Türkiye Türkiye (called Turkey before 2023) has a vibrant and young population full of potential and open to new businesses and investments. Having territories both in Europe and Asia, Türkiye has the roots of both cultures, geographies and has...
Embracing the Future: Insights from the M.Cast Trends Report
In today’s fast-paced world, staying ahead of the curve is crucial for business leaders and organizations. The M.Cast™ Trends Report, produced by The Moore Agency, offers a comprehensive look at the trends shaping the future of business and communication. I have the...
Africa: Cradle of Humanity and Home to Young and Dynamic Markets
Business environment in Africa Africa’s business environment presents many opportunities driven by a dynamic blend of economic, social, and political factors. Economically, the continent boasts an abundance of natural resources, from minerals to agricultural land,...
Singapore: Preferred Destination for Growth Opportunities in Asia
Business environment in Singapore Singapore is home to a dynamic business environment characterized by its strategic location, pro-business policies, excellent infrastructure, and a highly skilled multi-cultural workforce. As one of Asia’s leading financial centers,...
Portugal: Creating Bonds, Connecting People and Brands
Business environment in Portugal Portugal emerges as a vibrant hub for investment and entrepreneurship, offering a favorable business environment bolstered by strategic geographical location, economic stability, and progressive policies. Portugal’s geographical...
Belgium: Your Entry Point to Europe
Business environment in Belgium Belgium offers a favorable business environment characterized by its strategic location in the heart of Europe, excellent infrastructure, and highly skilled workforce. As a founding member of the European Union and host to numerous...
Washington DC: Shape Opinions & Influence Actions
Business environment in Washington, DC The Washington, DC, metropolitan area encompasses a vibrant and diverse business environment influenced by the U.S. federal government, numerous international organizations and is headquarters to many major corporations. The U.S....
2025 PR Predictions: Human Abilities Matter More as AI Surges
Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and...
PRGN Appoints Shawn Jiang Xiaofeng as Asia-Pacific Regional Vice President
NEW YORK/BRUSSELS/BEIJING – The Public Relations Global Network (PRGN) today announced the appointment of Shawn Jiang Xiaofeng, founder and general manager of China Advocate, as the new regional vice president of PRGN for Asia-Pacific. Jiang takes over from Joanne...
Brazil: Communication Can Change the World
Business environment in Brazil Brazil offers a challenging and diverse business environment. With its vast territory, rich cultural heritage and abundant natural resources, Brazil attracts attention from around the world. The country has a diversified economy with...
The Magic of Unbranded Communication
In this first Spanish episode of the PRGN Presents podcast, Loreley Maldonado, founder of Eje Comunicación in Mexico, talks with Valentina Giacaman, founder of RumboCierto Comunicaciones in Chile about unbranded communication. The evolution of corporate communication...
North Carolina: Top State for Business
Business environment in Raleigh, North Carolina North Carolina has a pro-business environment with a 2.5% corporate income tax rate, the lowest in the United States, and a favorable legal and regulatory climate. The state also has low business costs, qualified talent,...