PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Africa: Cradle of Humanity and Home to Young and Dynamic Markets
Business environment in Africa Africa’s business environment presents many opportunities driven by a dynamic blend of economic, social, and political factors. Economically, the continent boasts an abundance of natural resources, from minerals to agricultural land,...
Singapore: Preferred Destination for Growth Opportunities in Asia
Business environment in Singapore Singapore is home to a dynamic business environment characterized by its strategic location, pro-business policies, excellent infrastructure, and a highly skilled multi-cultural workforce. As one of Asia’s leading financial centers,...
Portugal: Creating Bonds, Connecting People and Brands
Business environment in Portugal Portugal emerges as a vibrant hub for investment and entrepreneurship, offering a favorable business environment bolstered by strategic geographical location, economic stability, and progressive policies. Portugal’s geographical...
Belgium: Your Entry Point to Europe
Business environment in Belgium Belgium offers a favorable business environment characterized by its strategic location in the heart of Europe, excellent infrastructure, and highly skilled workforce. As a founding member of the European Union and host to numerous...
Washington DC: Shape Opinions & Influence Actions
Business environment in Washington, DC The Washington, DC, metropolitan area encompasses a vibrant and diverse business environment influenced by the U.S. federal government, numerous international organizations and is headquarters to many major corporations. The U.S....
2025 PR Predictions: Human Abilities Matter More as AI Surges
Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and...
PRGN Appoints Shawn Jiang Xiaofeng as Asia-Pacific Regional Vice President
NEW YORK/BRUSSELS/BEIJING – The Public Relations Global Network (PRGN) today announced the appointment of Shawn Jiang Xiaofeng, founder and general manager of China Advocate, as the new regional vice president of PRGN for Asia-Pacific. Jiang takes over from Joanne...
Brazil: Communication Can Change the World
Business environment in Brazil Brazil offers a challenging and diverse business environment. With its vast territory, rich cultural heritage and abundant natural resources, Brazil attracts attention from around the world. The country has a diversified economy with...
The Magic of Unbranded Communication
In this first Spanish episode of the PRGN Presents podcast, Loreley Maldonado, founder of Eje Comunicación in Mexico, talks with Valentina Giacaman, founder of RumboCierto Comunicaciones in Chile about unbranded communication. The evolution of corporate communication...
North Carolina: Top State for Business
Business environment in Raleigh, North Carolina North Carolina has a pro-business environment with a 2.5% corporate income tax rate, the lowest in the United States, and a favorable legal and regulatory climate. The state also has low business costs, qualified talent,...
Stepping Away to Step Up: Why Business Owners Need to Embrace Real Time Off
As business owners, we preach the importance of recharging to our teams, yet we often fall short of doing it ourselves. Whether it’s vacation, sabbatical or parental leave, the idea of truly stepping away feels unrealistic. I’ve had to navigate this myself, stepping...
Milan: the Italian capital of Public Relations
Where ideas take shape: the beating heart of Italian communication Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise...
Seattle: Fearless and Forward-Thinking
Business environment in Seattle, Washington Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups. Anchored by behemoths like Amazon, Microsoft,...
Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow
The European Union is getting serious about sustainability communication and reporting. And while some people and organizations are spending all their energy complaining, others are looking for solutions and relishing the challenge. I was more than happy to share my...
Nonprofit Social Media: Tips for Creating a Successful Campaign
Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence...