PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
“Best Of” Lists: How to gain notoriety for your business in 4 easy steps
In public relations, we’re always working hard for our clients to get them noticed on lists that decry “The Top This” or “Best Of That.” And yet, like the proverbial shoemaker’s kids, we might not always do it so well for ourselves. What’s a great PR agency (or any...
Top 13 Lessons PR Students Learned from their PRGN Agency Internship
Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to learn different aspects of the industry. Most importantly,...
PR Predictions for 2020 – looking into the crystal ball of PR
It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a...
How PRGN was created
As a founding member of the Public Relations Global Network, I’m often asked how the network came about, what was behind the important first step and who are the people who made the bold move. For your records, here’s now the beginning of a 27-year journey now called...
How to Develop Effective Communications Strategies: The SNIPER approach
The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning...
The Meaning of PR: How it’s changing as we head into 2020
When public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right...
Four clear signs that tell your chosen PR agency has great culture
“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about...
Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia
Last year, I wrote an article titled “Escaping The Bangsar Trap” for a leading Malaysian business magazine. Bangsar is an affluent suburb in Malaysia’s capital city of Kuala Lumpur. The “Bangsar Trap” however describes the siloed mindset of the privileged, largely...
PRGN Announces Winners of 2019 Best Practice Awards
The Public Relations Global Network (PRGN) announced winners of its annual Best Practice Awards at the end of October. “The PRGN Best Practice Awards reflect the wide range and diversity of talents that are represented by our global partners,” said PRGN President,...
Five PR disasters we can all learn from
No matter how hard they try to avoid it, companies often need to deal with disastrous situations – *it happens. But what makes them an actual PR disaster is not necessarily the mere existence of a crisis but rather the way the crisis is being dealt with. There are...
What makes a PR firm the best for you? – Here are the right questions to ask
Today, the public relations profession involves a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with PR and the role...
5 Trends Influencing the State of Public Relations
Public relations is thriving – and evolving in exciting ways. It’s a great time to be in the business. At its core, our work is unchanging: actively pursuing relationships – shaping them, building them and maintaining them. That will always be front and center. But...
A genuine approach: positive impact lobbying – and why clients should care…?
The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a...
Communication Agencies and Law Firms: the new allies in business crises
In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies...
More than office décor: Five PR awards programs that will make your agency stand out
Let’s face it – most PR pros aren’t in it for the awards… but they sure are nice. Besides adding statues and plaques to your office shelf, PR industry awards present excellent opportunities for agencies to analyze their work, receive feedback from peers, evaluate...