by Michael Diegelmann | 19 Apr, 2022 | B2B Communications, Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the...
by Natalie Ghidotti | 11 Apr, 2022 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management, Social Media Marketing
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is...
by Brad Kostka | 14 Mar, 2022 | Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500,...
by Mark Hazlin | 9 Mar, 2022 | B2B Communications, Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. New blockchain...
by Nick Leighton | 17 Jan, 2022 | Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a...
by Robert Bauer | 8 Nov, 2021 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Social campaigns
More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner...
