by Valentina Giacaman | 6 Jun, 2023 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications...
by Nick Leighton | 22 May, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and...
by Hanan Kamir | 18 May, 2023 | Corporate Communications, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups...
by Michelle Lyng | 25 Apr, 2023 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Affairs, Public Relations, Reputation Management, Social campaigns
After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent Gallup poll found that the United States is almost...
by Natalie Ghidotti | 21 Apr, 2023 | B2B Communications, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and...
by Kate Alexander | 17 Apr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...
