by Amanda Hill | 16 Nov, 2023 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
by Joanne Chan | 5 Oct, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, PRGN Presents Podcasts, Reputation Management, Sustainability
In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a...
by Valentina Giacaman | 2 Oct, 2023 | Corporate Communications, Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
A few years ago, if a client was about to face a crisis, they would first call their preferred lawyer to arrange for an appropriate legal specialist who can conduct a situation analysis. Today, that is no longer necessary. The same lawyer would ask to involve...
by Brianne Murphy Miller | 25 Sep, 2023 | Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client...
by Sean Dowdall | 21 Sep, 2023 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading...
by Natalie Ghidotti | 19 Sep, 2023 | B2B Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
While the vast landscape of social media provides a multitude of opportunities for your business to connect with its audience, publishing content without a clear strategy won’t capture the attention of the ones who truly matter to your business. Successfully...
