by Michelle Lyng | 8 Feb, 2023 | Corporate Communications, Employer Branding, Gen-Z, PR Tips & Trends, Public Relations
Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish. The truth is that in all areas of our lives, we...
by Michael Diegelmann | 2 Feb, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Sustainability
It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example:...
by Lauren Reed Williams | 30 Jan, 2023 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion...
by Bob Brady | 18 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few...
by Nick Leighton | 9 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate...
by Gábor Jelinek | 12 Dec, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Corporate Social Responsibility, Crisis Communications, Employer Branding, Media Relations, Online PR, PR Tips & Trends, PRGNfuture, Public Affairs, Public Relations, Reputation Management, Sustainability
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As...
