by Nick Leighton | 6 Apr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge...
by Leeza L. Hoyt, APR | 3 Apr, 2023 | Consumer Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Social media Management
In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it...
by Andy See | 27 Mar, 2023 | Corporate Communications, ESG Reporting, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management, Sustainability
Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the...
by Dwayne Alexander | 23 Mar, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
New White Paper Shares Expert Advice from Around the Globe A crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication...
by Robert Bauer | 20 Mar, 2023 | Consumer Communications, Coronavirus, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in...
by Brad Kostka | 13 Mar, 2023 | PR Tips & Trends, Public Relations, Rebranding, Reputation Management
In today’s dynamic and evolving business landscape, repositioning a brand can be a critical strategy for redefining a company’s trajectory, maintaining relevance, reaching new audiences and increasing market share. In short, brand repositioning offers businesses a...
