by Amanda Hill | 16 Oct, 2024 | PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Rebranding, Reputation Management
Hang around board rooms and C-suites enough and you’ll start to notice some predictable trends. (This statement could take us in several directions, but for today, let’s focus on look and feel.) Most corporate offices are modern, uncluttered and functional. Maybe...
by David Fuscus | 26 Sep, 2024 | Corporate Communications, Corporate Social Responsibility, Crisis Communications, Media Relations, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Sustainability
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and...
by Bill Southard | 12 Sep, 2024 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Social Media Marketing
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...
by Lauren Reed Williams | 29 Aug, 2024 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Social campaigns
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time,...
by Nick Leighton | 15 Aug, 2024 | AI in PR, Digital PR, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It’s a transformative tool that businesses, including my own at NettResults, are actively integrating into daily...
by Bill Southard | 18 Jul, 2024 | B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, SEO, Social media Management
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...
