by PRGN Admin | 19 Oct, 2020 | Corporate Communications, News, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
(Oct. 19, 2020 – NEW YORK) – The Public Relations Global Network (PRGN), hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” Held in conjunction with the network’s bi-annual Fall conference on October 16,...
by Andy See | 12 Oct, 2020 | Corporate Communications, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what...
by Valentina Giacaman | 5 Oct, 2020 | Corporate Communications, Gen-Z, PR Tips & Trends, Public Affairs, Reputation Management
With crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment...
by David Landis | 28 Sep, 2020 | Online PR, PR Tips & Trends, PRGNfuture, SEO
I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc....
by Uwe Schmidt | 22 Sep, 2020 | Corporate Social Responsibility, PR Tips & Trends, Public Relations
Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public...
by Natalie Ghidotti | 14 Sep, 2020 | PR Tips & Trends
When it comes to promoting a brand or product on social media, it can be difficult to reach the masses of your target audience without a large following. This is why it’s common to see celebrities, athletes and other influencers endorsing various brands on their...