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Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond

by Blake Lewis III | 5 Jan, 2021 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGNfuture, Public Relations

For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history....

PRGN’s Public Relations Predictions For 2021

by David Landis | 14 Dec, 2020 | PR Tips & Trends, PRGNfuture, Public Relations

It’s that time of year to look into the crystal ball for the future. 2020 has by all accounts been one of the most challenging years (at least in my lifetime). I think we’re all looking forward to some positive change. So, for 2021, what is the future of...
Rethinking Corporate Event Strategies for 2021: How Hybrid Events Accomplish Goals and Create Engagement

Rethinking Corporate Event Strategies for 2021: How Hybrid Events Accomplish Goals and Create Engagement

by Danielle Dickinson | 10 Dec, 2020 | Digital PR, Events, PR Tips & Trends, Public Relations

With Covid-19 still dominating our social and business interactions – and will likely continue to do so well into 2021 – the usual company meetings are bound to look a lot different for some time to come. So it is high time we take a look at how hybrid...

5 Simple Ways to Boost Visibility of a Stock

by Valentina Giacaman | 23 Nov, 2020 | B2B Communications, Corporate Communications, Investor relations, PR Tips & Trends, Reputation Management, Sustainability

Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies –...

New Angles That Work in Travel and Leisure PR in the Midst of the Pandemic

by Judy Kuramata | 17 Nov, 2020 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Sustainability

As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming...
Five Secrets of Successful Video Marketing

Five Secrets of Successful Video Marketing

by Natalie Ghidotti | 9 Nov, 2020 | Digital PR, Online PR, PR Tips & Trends, Social Media Marketing

Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews,...
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