by Natalie Ghidotti | 21 Apr, 2023 | B2B Communications, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and...
by Kate Alexander | 17 Apr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...
by Michael Diegelmann | 10 Apr, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from...
by Nick Leighton | 6 Apr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge...
by Leeza L. Hoyt, APR | 3 Apr, 2023 | Consumer Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Social media Management
In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it...
by Andy See | 27 Mar, 2023 | Corporate Communications, ESG Reporting, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management, Sustainability
Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the...
