by Natacha Clarac | 1 Jun, 2023 | Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Affairs
Brussels is the lobbying capital of Europe. Corporations – big and small – from various industries and from various countries – in and outside the European Union – try to participate to influence the making of the law. And it works. It is estimated that there...
by Nick Leighton | 22 May, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and...
by Hanan Kamir | 18 May, 2023 | Corporate Communications, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups...
by Leeza L. Hoyt, APR | 8 May, 2023 | Corporate Communications, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Social Media Marketing
Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business...
by Natalie Ghidotti | 1 May, 2023 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
by Michelle Lyng | 25 Apr, 2023 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Affairs, Public Relations, Reputation Management, Social campaigns
After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent Gallup poll found that the United States is almost...
