People-Centric PR: Why Understanding Your Audience is Critical

by | 12 Sep, 2024 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Social Media Marketing

When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...

Mexico: Bringing PR and PA Excellence to Diverse Organizations

by | 27 Aug, 2024 | Consumer Communications, Corporate Communications, Corporate Social Responsibility, Crisis Communications, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Affairs, Public Relations, Reputation Management, Social media Management

Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico...

Argentina: Crafting Strategies for Communications Challenges

by | 9 Aug, 2024 | Consumer Communications, Corporate Communications, Crisis Communications, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Affairs, Public Relations, Reputation Management, Social media Management

Business environment in Argentina Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must...

Bucharest, Romania: Everything You’d Expect from a Metropolis

by | 22 Jul, 2024 | Consumer Communications, Corporate Communications, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management

Business environment in Bucharest By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the...

PR Firms Today: Much More Than Clips

by | 18 Jul, 2024 | B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, SEO, Social media Management

There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and...