by Bill Southard | 23 Jun, 2025 | Consumer Communications, Corporate Communications, Employer Branding, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
by PRGN Admin | 29 Apr, 2025 | Consumer Communications, Corporate Communications, Digital PR, Employer Branding, Influence Insights, Measurement, Media Relations, News, PR Tips & Trends, Public Affairs, Public Relations, Reputation Management
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries...
by Michael Diegelmann | 21 Mar, 2024 | Corporate Communications, ESG Reporting, Investor relations, Measurement, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Sustainability
Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies...
by Nick Leighton | 27 Nov, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Employer Branding, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives,...
by Brad Kostka | 20 Nov, 2023 | AI in PR, Corporate Communications, Digital PR, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is...
by Nick Leighton | 30 Oct, 2023 | AI in PR, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations
In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient...
