PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Communication Agencies and Law Firms: the new allies in business crises
In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies...
More than office décor: Five PR awards programs that will make your agency stand out
Let’s face it – most PR pros aren’t in it for the awards… but they sure are nice. Besides adding statues and plaques to your office shelf, PR industry awards present excellent opportunities for agencies to analyze their work, receive feedback from peers, evaluate...
Real Estate Public Relations: The Five-Step Process that Creates a Successful Program
There is no question that real estate is an exciting industry. It shapes our cities, creates places for us to shop, work and even shapes the places we take our children to play. As a result, to be involved in the development of new projects – and see them rise out of...
How To Lead A Team: Perspectives From A PR Firm
Being a local boutique PR agency in Malaysia, we do face a fair bit of challenges in terms of recruiting, retaining and most importantly, inspiring a team. After all, we lack the financial and human resource support that an international agency may have. However, over...
How to choose the best PR agencies in Europe
Variety is the spice of Europe Europe is the continent of variety: language, habits and cultural sensitivities vary enormously, sometimes even within single countries! My own country Belgium being a prime example, a uniform approach does not work for both the...
Five key learnings from social media crisis
In today’s world, there’s no escaping social media – especially when it comes to crisis communications. I can say this with authority since 99.9 percent of the crises we’ve managed in the past few years have involved one platform or another. Facebook, Twitter,...
“A PR plan? The new girl can do it after making us some coffee” – Or what you should remember when creating a PR plan for your company
Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media...
Just graduated college? Follow PRGN toward PR jobs near you
Is PR one of your options to start your career? Searching the web for PR jobs can be an enormous task and you’d often be thrown into confusion. The PR industry has become so diversified and almost borderless and at the same time the “think global, act local” thinking...