PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
How PR Will Absorb the Social Sphere in the 2020s
Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and...
How PR Will Absorb the Social Sphere in the 2020s
Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and...
2020 – The Year of Crisis
What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group's crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As...
Why Companies Should Invest into PR & Digital in 2021 and Beyond?
As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line? As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the...
Three Lessons of 2020 That Help You Prepare PR Programs in 2021 and Beyond
For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history....
PRGN’s Public Relations Predictions For 2021
It’s that time of year to look into the crystal ball for the future. 2020 has by all accounts been one of the most challenging years (at least in my lifetime). I think we’re all looking forward to some positive change. So, for 2021, what is the future of...
Rethinking Corporate Event Strategies for 2021: How Hybrid Events Accomplish Goals and Create Engagement
With Covid-19 still dominating our social and business interactions - and will likely continue to do so well into 2021 - the usual company meetings are bound to look a lot different for some time to come. So it is high time we take a look at how hybrid events combine...
5 Simple Ways to Boost Visibility of a Stock
Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies –...