PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Five Ways Communicators Should Prepare to Reopen After Covid-19
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...
How to Find Micro-Influencers That Match Your Brand
Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing...
Public Relations Global Network Agencies Start 2021 With More Than 100 New Client Assignments
NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove...
Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations
From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country,...
The Five Crises to Watch for in 2021
It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as...
Public Relations Global Network Appoints Sara Pearson as Regional Vice President for its EMEA region
NEW YORK-LONDON, February 9 – The Public Relations Global Network (PRGN) has appointed Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK, as its new Regional Vice President for Europe, Middle East and Africa (EMEA). At the RVP...
Public Relations Global Network Endorses UNESCO Declaration on a Healthier, Viable, Better World
Global communications group joins initiative calling for communications professionals to do their part in face of the global pandemic, climate emergency and future threats facing mankind The Public Relations Global Network (PRGN) today joined an initiative endorsed by...
Six Reasons Why Sustainability Matters for all Companies – and Two Common Mistakes They Should Avoid
Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues,...