PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Five Key Takeaways From Top Brands’ ESG Reports
Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back...
How Companies Should Prepare – and Why Start Now – for A Successful CES 2023
Believe it or not, it’s time to start thinking about your company’s plans for CES 2023. Primed for a big comeback this year, the show is taking place in Las Vegas, Nevada, USA Jan. 5-8, 2023, with Media Days Jan. 3-4. CES is the most influential tech event in the...
At PRGN Deep Relationships and Trust Result in Great Service – President’s Q&A
At the 30-year anniversary meeting and conference of the Public Relations Global Network (PRGN) in May 2022, member agencies elected David Fuscus to serve as the 32nd President of the global network of independent communications and PR agencies. In a quick interview...
An Overlooked and Undervalued PR Tip
The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio. I am an ardent fan...
Public Relations Global Network Marks 30th Anniversary Year with Addition of Agencies in Florida and Mexico
NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today it has added two new agencies in Florida and Mexico to its global network, enhancing its ability to serve clients throughout the world. The announcement was made at PRGN’s special 30th...
Public Relations Global Network Elects David Fuscus as President
Communications group elects new officers during 30th anniversary meeting Returning to the Phoenix area where the group was founded 30 years ago, the Public Relations Global Network (PRGN) recently elected a new slate of officers to guide one of the world’s largest...
Dissolving the Myth: How Public Relations Helps Brands Sell
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a...
What is Good Corporate Citizenship?
Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way. Oftentimes, companies get involved in particular charities or causes because they have a...