PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Tips to Earn “Best Agency to Work for” Award
In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It's about fostering a culture that values each team member, promotes...
Five Best Ways to Use Social Media in a Corporate Crisis
In today's digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it's a product recall, a disgruntled employee or any other type of emergency –...
Five Habits That Improve a PR Pro’s Productivity
In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and prioritize productivity. Guard Your Mornings Many studies have shown that looking at your phone...
Event Sustainability — The Triple Bottom Line
There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into the impression a company...
PRGN Expands Asia-Pacific Presence with Addition of China Agency, China Advocate
NEW YORK / LONDON / HONG KONG -– The Public Relations Global Network (PRGN) announced today it has added Beijing-based China Advocate to its global network. The addition raises the number of member agencies in the network to 56 and enhances PRGN’s coverage of the...
Translating C-Suite Vision into Impactful Messaging
C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the...
How to Pick the Right Influencers for Your Brand
No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to...
Navigating Changing Priorities in Business and Marketing
I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. Recognizing the unprecedented economic environment and...