PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit
Business environment in Israel Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business...
Tokyo, Japan – Premier Destination for Business
Business environment in Tokyo and Japan Beyond business, Tokyo's cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for...
The Value of a Global PR Network
Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to...
2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros
Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies,...
PRGN Expands in Asia-Pacific with Addition of PR House in South Korea
NEW YORK / LONDON / SEOUL – Continuing its expansion in the important Asia-Pacific region, the Public Relations Global Network (PRGN) announced today it has added Seoul-based PR House to its global network Additionally, the worldwide public relations (PR) group also...
Commercial Brands in a Sustainability-Driven Business World…
The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability. Because we...
Crafting a Robust Communications Strategy to Propel 2024 Company Growth
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives,...
Will Generative AI Replace Marketers and Content Creators?
Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is...