PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Predicciones de PRGN para 2026 en relaciones públicas: el ROI, la IA y la autenticidad cobran protagonismo mientras las agencias se adaptan a cambios rápidos y a expectativas crecientes en todo el mundo.
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
PRGN da la bienvenida a Rooster como su agencia miembro más reciente en Londres
LONDON/NEW YORK – The Public Relations Global Network (PRGN) announced today that Rooster, a leading public relations and communications agency in London, has joined its worldwide network as the newest member for the United Kingdom. This is an important step for PRGN,...
La creatividad global en relaciones públicas brilla en los Premios PRGN 2025 en Nairobi
The Public Relations Global Network (PRGN) proudly announces the winners of the 2025 Best Practice Awards, held at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya, on October 23, 2025. The awards gala was attended by delegates of member agencies from...
PRGN Kicks-off October 2025 Member Meeting and Conference in Nairobi, Kenya
The conference draws PR professionals from the Americas, APAC and EMEA, offering a stage for dialogue, collaboration and innovation in the global communications arena Nairobi, Kenya — The Public Relations Global Network (PRGN), one of the world’s top public relations...
PRGN Elects Frédéric François as President and Announces New Leadership Team
Global network of independent PR agencies sets course for future at Nairobi member conference BRUSSELS/NEW YORK — The Public Relations Global Network (PRGN), one of the world’s largest groups of independent public relations agencies, will welcome a new leadership team...
PR: The Strategic Lever to Position your Brand in Google and Gen-AI Searches
How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations...
Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset
In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next. Strong crisis communication doesn’t begin at the breaking point. It’s...
Detroit, Michigan: Data Driven, People Powered
Business environment in Detroit, Michigan Detroit is a city in dynamic transition — bridging its iconic industrial legacy with a future centered on innovation, sustainability and inclusive growth. Once associated solely with the automotive industry, Detroit is now a...
How Brand Influence is Different in Europe and the U.S.?
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most...
What Global Leaders Are Doing to Earn Trust and Stay Relevant
Public Relations Global Network publishes whitepaper on insights from its 2025 global survey on Brand Influence In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a...
PRGN Latin/Ibero-American Members Form LatamUp, a New Hub of Agencies
LatamUp, the new hub that brings together public relations firms from Mexico, Florida, Brazil, Chile, Argentina, Spain and Portugal, was born with the idea of providing regional communication solutions through a single one-stop shop. It puts at the service of clients...
How The Brand Influence Equation Has Changed
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
PRGN Joins ICCO to Strengthen Voice of Independent PR Consultancies
London, UK – The Public Relations Global Network (PRGN) has joined the International Communications Consultancy Organisation (ICCO) as a direct member, deepening its commitment to global collaboration and strengthening the voice of independent public relations...
PRGN Names Natalie Ghidotti as Regional Vice President for The Americas
Agency Leader to Advance Collaboration and Growth Across North, Latin, and South America NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natalie Ghidotti, APR, as Regional Vice President for The Americas. Natalie...
Trust, Digital Strategies and Customer Loyalty Drive Brand Influence
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries...