por Loreley Maldonado | 23 Ene, 2025 | Español
Mientras se lee este texto, una crisis está sucediendo o se está gestando en alguna parte. Y no basta con preguntarnos si nos tocará enfrentar alguna, sino más bien cuándo será. Por ello, ante lo inminente de la situación, hay que estar preparados. Una crisis, dice la...
por Anne Buchanan | 13 May, 2024 | Consumer Communications, Corporate Communications, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business Environment in Philadelphia Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East...
por Brianne Murphy Miller | 25 Sep, 2023 | Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client...
por Leeza L. Hoyt, APR | 13 Jun, 2023 | Corporate Communications, Digital PR, PR Tips & Trends, Public Relations, SEO, Social media Management
Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more. While the primary function is to establish and uphold...
por Natalie Ghidotti | 1 May, 2023 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...