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How to include the SDGs in your company’s DNA?

por Ryan Ong | 16 Mar, 2020 | Corporate Social Responsibility, PR Tips & Trends, Reputation Management, Sustainability

What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But...

A genuine approach: positive impact lobbying – and why clients should care…?

por Natacha Clarac | 30 Sep, 2019 | PR Tips & Trends, Public Affairs, Sustainability

The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a...
WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

por PRGN Admin | 19 Oct, 2018 | Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability

Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The...
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