por Teresa Kriegsman | 17 Ago, 2020 | Coronavirus, Public Relations, Reputation Management, Sustainability
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...
por David Landis | 10 Ago, 2020 | Corporate Communications, Corporate Social Responsibility, Reputation Management, Sustainability
Who doesn’t love redwood trees? These iconic trees, some of the oldest and certainly the tallest and largest in the world, are mainly located in California (with a small grove also in remote China). Redwoods exude a majestic presence with their beauty, their breadth,...
por Ryan Ong | 27 Jul, 2020 | Corporate Communications, Corporate Social Responsibility, Reputation Management, Sustainability
Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not...
por Judy Kuramata | 6 Jul, 2020 | Coronavirus, Corporate Communications, PR Tips & Trends, Reputation Management, Sustainability
The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation?...
por Michael Diegelmann | 25 May, 2020 | ESG Reporting, Investor relations, Reputation Management, Sustainability
There used to be a time in which an investor’s main objective was to maximise the return on their investment without any regard for factors concerning the environment (E), social (S) matters, or governance (G). These times are over. Now there is an increasing...
por Stéphane Billiet | 11 May, 2020 | Coronavirus, Corporate Social Responsibility, Public Relations, Reputation Management, Sustainability
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by...
