por Andy See | 23 Mar, 2020 | PR Tips & Trends, Public Affairs, Reputation Management
Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even...
por Ryan Ong | 16 Mar, 2020 | Corporate Social Responsibility, PR Tips & Trends, Reputation Management, Sustainability
What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But...
por Lynn Erasmus | 8 Jul, 2019 | Current Events, Public Relations, Reputation Management
Online activism is a very potent tool for change that gives activists who would otherwise go unnoticed an immediate and potentially global audience to hear their side of a particular story. We’ve seen how activists can garner a groundswell of support that can overrule...
por PRGN Admin | 19 Oct, 2018 | Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The...
por David Fuscus | 22 Jun, 2018 | Crisis Communications, Current Events, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of...
por PRGN Admin | 24 Abr, 2018 | Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is...
