por Ryan Ong | 27 Jul, 2020 | Corporate Communications, Corporate Social Responsibility, Reputation Management, Sustainability
Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not...
por Alessandra Malvermi | 13 Jul, 2020 | PR Tips & Trends, Public Relations, Reputation Management
The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern...
por Judy Kuramata | 6 Jul, 2020 | Coronavirus, Corporate Communications, PR Tips & Trends, Reputation Management, Sustainability
The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation?...
por Toomas Kull | 9 Jun, 2020 | Coronavirus, PR Tips & Trends, Public Relations, Reputation Management
Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots...
por Michael Diegelmann | 25 May, 2020 | ESG Reporting, Investor relations, Reputation Management, Sustainability
There used to be a time in which an investor’s main objective was to maximise the return on their investment without any regard for factors concerning the environment (E), social (S) matters, or governance (G). These times are over. Now there is an increasing...
por Stéphane Billiet | 11 May, 2020 | Coronavirus, Corporate Social Responsibility, Public Relations, Reputation Management, Sustainability
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by...
