por Nick Leighton | 27 Nov, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Employer Branding, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives,...
por Brad Kostka | 20 Nov, 2023 | AI in PR, Corporate Communications, Digital PR, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is...
por Amanda Hill | 16 Nov, 2023 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
por Joanne Chan | 5 Oct, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, PRGN Presents Podcasts, Reputation Management, Sustainability
In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a...
por Valentina Giacaman | 2 Oct, 2023 | Corporate Communications, Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
A few years ago, if a client was about to face a crisis, they would first call their preferred lawyer to arrange for an appropriate legal specialist who can conduct a situation analysis. Today, that is no longer necessary. The same lawyer would ask to involve...
por Brianne Murphy Miller | 25 Sep, 2023 | Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client...
