PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage as agencies adapt to rapid change and rising expectations worldwide

Predicciones de PRGN para 2026 en relaciones públicas: el ROI, la IA y la autenticidad cobran protagonismo mientras las agencias se adaptan a cambios rápidos y a expectativas crecientes en todo el mundo.

Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
Global PR Creativity Shines at 2025 PRGN Awards in Nairobi

La creatividad global en relaciones públicas brilla en los Premios PRGN 2025 en Nairobi

The Public Relations Global Network (PRGN) proudly announces the winners of the 2025 Best Practice Awards, held at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya, on October 23, 2025. The awards gala was attended by delegates of member agencies from...
Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset

Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset

In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next. Strong crisis communication doesn’t begin at the breaking point. It’s...
Global PR Creativity Shines at 2025 PRGN Awards in Nairobi

How The Brand Influence Equation Has Changed

What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance.  The shift is being driven by rising expectations...