por Andy See | 17 Ago, 2020 | Coronavirus, Public Relations, Reputation Management, Sustainability
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...
por Teresa Kriegsman | 17 Ago, 2020 | Coronavirus, Public Relations, Reputation Management, Sustainability
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...
por Boh Tiong Yap | 3 Ago, 2020 | PR Tips & Trends, Public Relations, Social Media Marketing
There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together. Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities....
por Lynn Erasmus | 20 Jul, 2020 | Online PR, PR Tips & Trends, Public Relations
In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the...
por Alessandra Malvermi | 13 Jul, 2020 | PR Tips & Trends, Public Relations, Reputation Management
The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern...
por Boh Tiong Yap | 22 Jun, 2020 | Corporate Social Responsibility, Gen-Z, Internships, PR Tips & Trends, Public Relations
The Mileage Communications Group celebrates its 28th anniversary in 2020. On this occasion, I am especially proud of what our group has contributed to the PR industry in Singapore and the profound impact we have made in nurturing creative young minds for our...
