por Alessandra Malvermi | 26 Abr, 2021 | Consumer Communications, Corporate Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
por Lauren Reed Williams | 19 Abr, 2021 | Consumer Communications, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes....
por Natalie Ghidotti | 12 Abr, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in...
por Dominique Biquard | 6 Abr, 2021 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we...
por Brianne Murphy Miller | 1 Abr, 2021 | Corporate Communications, Investor relations, PR Tips & Trends, Public Relations
You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like...
por Uwe Schmidt | 29 Mar, 2021 | Consumer Communications, Coronavirus, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant...
