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An Overlooked and Undervalued PR Tip

por Anne Buchanan | 30 May, 2022 | Media Relations, PR Tips & Trends, PRGN30, Public Relations

The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio. I am an ardent fan...

What is Good Corporate Citizenship?

por Scott Hanson | 25 Abr, 2022 | Corporate Social Responsibility, Employer Branding, PR Tips & Trends, PRGN30, Public Relations, Reputation Management, Sustainability

Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way. Oftentimes, companies get involved in particular charities or causes because they have a...

Public Relations Can and Does Change the World

por Edward Stevens | 21 Mar, 2022 | Employer Branding, PR Tips & Trends, PRGN30, Public Relations

Some of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to...
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