por PRGN Admin | 16 Nov, 2015 | PR Tips & Trends
por Valentina Giacaman Hazboun Socia Fundadora de RumboCierto Para una firma de PR hoy es mucho más difícil tratar de contener una crisis de un cliente en un mundo donde todo parece ser transparente, y la información fluye por redes sociales en menos tiempo de lo que...
por PRGN Admin | 9 Nov, 2015 | PR Tips & Trends
The Public Relations Global Network recently had nearly 30 agencies attend its twice-yearly international conference in Dubai representing more than 15 countries and 7 states in the U.S. The conference identified several trends in the global communications marketplace...
por PRGN Admin | 2 Nov, 2015 | Current Events, PR Tips & Trends
“It takes a whole life to build a reputation. It takes a moment to destroy it”. The concise comment by Gianni Puglisi, IULM’s dean, summarizes perfectly the media storm fallen on the automotive industry Volkswagen, accused by the U.S. Environmental Protection Agency...
por PRGN Admin | 2 Nov, 2015 | Current Events, PR Tips & Trends
“A costruire una reputazione occorre una vita. A distruggerla basta un attimo”. Il lapidario commento di Gianni Puglisi, rettore dello IULM di Milano, riassume perfettamente la tempesta mediatica che si è abbattuta sulla casa automobilistica Volkswagen, accusata...
por PRGN Admin | 26 Oct, 2015 | PR Tips & Trends
I attended the recent Forum on Global Leadership, hosted by the U.S. Global Leadership Coalition. Among the speakers was U.S. Sen. Jeff Flake. I didn’t realize what an African background the senator has. He has lived in Namibia, Zimbabwe and South Africa – and is...
por PRGN Admin | 12 Oct, 2015 | PR Tips & Trends, Social Media Marketing
Faced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events. Dubbed “Project Lightning,” the microblogging site is adding a...
