por David Fuscus | 24 Abr, 2017 | Crisis Communications, Current Events, PR Tips & Trends
The now famous United Airlines debacle of a bloodied passenger being dragged off a plane will resurface in news stories about United for years. Virtually everyone has seen the video of the crisis, from school children to captain of industries and because of it, they...
por PRGN Admin | 22 Abr, 2017 | Media Relations, PR Tips & Trends
For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out honesty as one of...
por PRGN Admin | 24 Mar, 2017 | Media Relations, PR Tips & Trends
For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines....
por PRGN Admin | 6 Mar, 2017 | PR Tips & Trends
Social media management can be time consuming and expensive. For many the real value isn’t something they can clearly see. If your goal is to turn likes into more bricks and mortar customers, or you want to get a sense of a return on your investment, consider these...
por PRGN Admin | 6 Mar, 2017 | PR Tips & Trends
Did your organization recently win a coveted industry award and you’re not sure how to promote it besides adding the plaque or trophy to the office? This is something most organizations struggle with. Here are five tips on how you can leverage and promote an industry...
por PRGN Admin | 6 Mar, 2017 | PR Tips & Trends
Inbound marketing is an effective way to connect with potential customers and strategically deliver information. One of the most successful tools is video. According to a recent Hub Spot article, the amount of videos posted to Facebook has grown 75% over the last...
