por PRGN Admin | 16 Oct, 2017 | PR Tips & Trends, Public Relations
If you’ve never had a client ask you to lower your fees, you are one of the lucky PR professionals! For the rest of us, here are 5 tactics you can try the next time a client mentions budget cuts. Prepare facts: Many clients feel that they are paying too much because...
por PRGN Admin | 10 Oct, 2017 | PR Tips & Trends, Public Relations
When it comes to public relations, the best-kept secrets are those protected by the PRSA Code of Ethics. This means PR professionals will keep proprietary information proprietary and would rather go to jail before disclosing business secrets. Now, here are three...
por PRGN Admin | 2 Oct, 2017 | PR Tips & Trends, Public Relations
The debate between the DIY model vs. in-house vs. hiring a PR agency Anytime a company expands their marketing outreach efforts, no doubt there will be a great deal of discussion on which way to go. Should we hire a public relations/social media firm? Perhaps we...
por PRGN Admin | 25 Sep, 2017 | PR Tips & Trends, Public Relations, Social Media Marketing
The great digital transformation and Fourth Industrial Revolution we are seeing in large companies around the world is no longer confined to just mega-corporations and conglomerates. In Chile, many companies—both large and small—are in the midst of this great change....
por PRGN Admin | 21 Sep, 2017 | PR Tips & Trends, Public Relations
Yelp, Trip Advisor, Glassdoor, Amazon and hundreds of other sites invite customer reviews on products, businesses and services. Less than stellar reviews can have a real financial impact on your business. According to Web Republic, products with positive reviews sell...
por PRGN Admin | 12 Sep, 2017 | PR Tips & Trends
Who Has to Shoot First? by Uwe Schmidt, Industrie-Contact (Hamburg, Germany) in co-operation with David Landis, Landis Communications Inc. (San Francisco, USA) Sometimes it is cumbersome to get a budget figure from a prospective client. They prefer to keep us in the...
