por PRGN Admin | 19 Feb, 2018 | PR Tips & Trends
Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets...
por PRGN Admin | 12 Feb, 2018 | PR Tips & Trends
Different people have different interpretations of what brand building means. Sadly, many equate advertising campaigns or logo changes to branding exercises – which only scrapes the surface of holistic brand building. Instead, brands must be built enterprise wide and...
por PRGN Admin | 5 Feb, 2018 | PR Tips & Trends
Social media influencers are not a new thing by any means. With the growth of platforms like Instagram and Snapchat, the term blogger has almost become a thing of the past. Why have a WordPress account that needs to be updated constantly with full length, long form...
por PRGN Admin | 29 Ene, 2018 | Crisis Communications, PR Tips & Trends, Public Relations
For years they have been on separate paths, but since crisis is a synonym of corporate reputation, clients no longer worry about hiring a law firm when looking for a solution to their conflicts, but for several years they have understood that simultaneously they...
por PRGN Admin | 22 Ene, 2018 | PR Tips & Trends, Public Relations
We live in amazing times today, we are so digitized and so technologically advanced that the beginning of my PR career 20+ years ago seems to be in another life. I remember sending press releases by fax and communicating very important issues via pagers. No mobile...
por PRGN Admin | 16 Ene, 2018 | PR Tips & Trends, Public Relations
At first glance, a product review may just seem like a bunch of words coupled with images of a product, lavishing the product with half-hearted praise and encouraging readers to buy. Is that always the case? Reviewing is about making connections between images, text,...
