por PRGN Admin | 16 Abr, 2018 | Media Relations, PR Tips & Trends, Public Relations
The best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage...
por PRGN Admin | 9 Abr, 2018 | Media Relations, PR Tips & Trends
With earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations. But media pitching is highly challenging. Some surveys suggest that 95 percent of pitches never get a media response. Here are...
por PRGN Admin | 2 Abr, 2018 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or...
por David Fuscus | 26 Mar, 2018 | Current Events, PR Tips & Trends
Think you will ever ride in a flying car? Check out the latest on Flying Cars from David Fuscus of Xenophon Strategies, PRGN’s Washington, DC member. https://tinyurl.com/y9kn7pw3
por PRGN Admin | 5 Mar, 2018 | PR Tips & Trends, Public Relations
Having been in the public relations business for nearly three decades, I’m often asked by business associates why and how to find the right PR firm for their needs. So, just like BuzzFeed, we’ve compiled some easy-to-read lists for you. My colleague Alison Bailin at...
por PRGN Admin | 27 Feb, 2018 | PR Tips & Trends, Public Relations
“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should...
