por Bill Southard | 6 Sep, 2021 | Consumer Communications, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer...
por Lauren Reed Williams | 23 Ago, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and...
por Natalie Ghidotti | 26 Jul, 2021 | Consumer Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand...
por Alessandra Malvermi | 19 Jul, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations
A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times...
por Boh Tiong Yap | 21 Jun, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. Social...
por Natalie Ghidotti | 16 Jun, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about...
