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The Use of Data and Technology in PR

por Kate Alexander | 17 Abr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management

Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...

What to do When a Crisis Hits Your Business

por Nick Leighton | 6 Abr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management

When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge...

The Role of Boards In Crisis Leadership

por Dwayne Alexander | 23 Mar, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management

New White Paper Shares Expert Advice from Around the Globe A crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication...

How to Maintain and Build Brand Awareness and Market Share During a Recession

por Lauren Reed Williams | 30 Ene, 2023 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management

In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion...

Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss

por Bob Brady | 18 Ene, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management

In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few...

Top Five 2022 Corporate Crises – And The Lessons Learned

por Nick Leighton | 9 Ene, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management

Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate...
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