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What Can Redwood Trees Teach Business about Sustainability?

por David Landis | 10 Ago, 2020 | Corporate Communications, Corporate Social Responsibility, Reputation Management, Sustainability

Who doesn’t love redwood trees? These iconic trees, some of the oldest and certainly the tallest and largest in the world, are mainly located in California (with a small grove also in remote China). Redwoods exude a majestic presence with their beauty, their breadth,...

Three steps to boost your sustainability offering

por Ryan Ong | 27 Jul, 2020 | Corporate Communications, Corporate Social Responsibility, Reputation Management, Sustainability

Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not...

The Virtuous Cycle in the PR Industry

por Boh Tiong Yap | 22 Jun, 2020 | Corporate Social Responsibility, Gen-Z, Internships, PR Tips & Trends, Public Relations

The Mileage Communications Group celebrates its 28th anniversary in 2020. On this occasion, I am especially proud of what our group has contributed to the PR industry in Singapore and the profound impact we have made in nurturing creative young minds for our...

What if we turned the Covid-attitude into sustainable corporate behavior?

por Stéphane Billiet | 11 May, 2020 | Coronavirus, Corporate Social Responsibility, Public Relations, Reputation Management, Sustainability

Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by...

How to include the SDGs in your company’s DNA?

por Ryan Ong | 16 Mar, 2020 | Corporate Social Responsibility, PR Tips & Trends, Reputation Management, Sustainability

What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But...
WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT TO YOUR BRAND

por PRGN Admin | 19 Oct, 2018 | Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability

Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The...
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