por Nick Leighton | 27 Nov, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Employer Branding, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives,...
por Brad Kostka | 20 Nov, 2023 | AI in PR, Corporate Communications, Digital PR, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is...
por Amanda Hill | 16 Nov, 2023 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
por PRGN Admin | 24 Oct, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Employer Branding, Gen-Z, Investor relations, Media Relations, News, Online PR, Public Affairs, Public Relations, SEO, Social campaigns, Sustainability
The Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe. In 2023, 37 PRGN member agencies...
por Frédéric Francois | 19 Oct, 2023 | AI in PR, B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Events, Online PR, PR Tips & Trends, PRGN Presents Podcasts
The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented...
por Joanne Chan | 5 Oct, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, PRGN Presents Podcasts, Reputation Management, Sustainability
In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a...
