As the leaders in pizza delivery, Domino’s introduced the DXP™ single purpose delivery vehicle. The DXP adapts the Chevy Spark to carry an oven along with space for 80 pizzas as well as beverage and other foods. Domino’s sent an RFP to PRGN’s Bianchi Public Relations, a renowned automotive PR agency in Detroit, who asked Stevens Strategic Communications (now Roop & Co. in Cleveland) to serve as the lead food PR firm creating the response and managing five PRGN agencies. Domino’s believed the media would not be interested in the DXP unless the story broke as an automotive story.
Domino’s
