Alexander PR

Founder & Global Practice Leader

M: +64 21 324 463 Dwayne has nearly three decades’ experience in media and marketing. He holds a postgraduate honours degree in marketing (cum laude) and has international multimarket experience. After travelling to Australia, the Middle East, China and Africa, he developed a special interest in globally relevant content and effective communication. Dwayne enjoys sharing inspiring CEO and founder stories through interesting, rich and deep content shared across platforms – from opinion to podcast and video series, Wikipedia, TED Talks and international mainstream media. To that end, Dwayne has featured as a regular New Zealand Herald columnist (‘Inspired People’) interviewing business leaders, and he is especially interested in getting interesting and quality business stories over the line in the New Zealand and global media. It is not just coverage for the sake of it, but in-depth media stories that make a difference to the lives of companies, their people and their leaders. With senior leadership experience at NZME (as CEO of one of the Australasian digital companies with 200 staff across both countries) and Fairfax (Sunday Star-Times head of advertising and administration) as well as advertising agency and client (financial services marketing) under his belt, Dwayne’s corporate and multimedia experience ensures that if you are in need of a truly integrated communication and marketing strategy, he will be able to take you calmly through a step-by-step communication audit and programme that will assist you to leverage earned, owned and sponsored media to achieve your business objectives.