Sobre PRGN

Independientes por diseño.

Diseñados para conectar lo que importa.

Durante más de 30 años, PRGN ha reunido a las principales agencias independientes de relaciones públicas del mundo en una red global de confianza. Somos un colectivo seleccionado y liderado por sus miembros, compuesto por agencias dirigidas por sus propietarios, profundamente integradas en los mercados en los que operan y comprometidas personalmente con el éxito de sus clientes. Juntos, combinamos la agilidad, la responsabilidad y las relaciones de una agencia boutique con la escala de un equipo global, ayudando a las organizaciones a navegar la complejidad, expandirse a nuevos mercados y comunicarse con confianza.

MERCADOS EN TODO EL MUNDO

AGENCIAS INDEPENDIENTES

CONTINENTES

QUÉ HACEMOS

Convertimos el conocimiento en influencia.

Ayudamos a las organizaciones a gestionar la complejidad, conectar entre culturas y comunicarse con propósito en los momentos que más importan. Nuestro trabajo abarca la reputación corporativa, la relación con medios, la estrategia digital, la gestión de crisis, la sostenibilidad y la narrativa de marca.

Lo que nos diferencia es cómo lo integramos todo.

Al combinar una perspectiva global con experiencia local, garantizamos que las estrategias conecten en todos los mercados. Desde la entrada en nuevos mercados hasta la gestión de momentos críticos, ayudamos a las organizaciones a actuar con claridad, confianza e impacto.

CÓMO TRABAJAMOS

Diseñados para alinearnos. Preparados para generar impacto.

Nuestro modelo está diseñado para una integración real entre mercados.

Operamos como un solo equipo conectado, reuniendo a líderes senior de distintas regiones para alinearnos rápidamente, compartir conocimiento de forma abierta y ejecutar con precisión. Cada proyecto se basa en una estrategia global clara, con expertos locales que adaptan su ejecución en cada mercado.

El resultado son comunicaciones relevantes, creíbles y eficaces en cada mercado.

Porque en la comunicación global, la coherencia se da por hecho. La relevancia se gana.

EQUIPO

Conoce a nuestro liderazgo global

El Consejo elegido de PRGN representa a distintas regiones del mundo, garantizando una sólida gobernanza, estándares compartidos y colaboración global en toda la red.

PRESIDENTES DE PRGN

El Presidente de PRGN proporciona liderazgo general a la red, definiendo la dirección estratégica, fortaleciendo la colaboración global y representando a las agencias miembro a nivel internacional. Con el apoyo del Presidente Electo y del Presidente Saliente, este grupo garantiza la continuidad, la gobernanza y el crecimiento a largo plazo de la organización.

The 34th President of PRGN, Frédéric François is Founder and Managing Partner of Two cents in Belgium and the Netherlands. Frédéric had his first job as a PR-assistant of Belgian Prime Minister Wilfried Martens. The PM got fired, Fred also. After this inspiring period he discovered the world of trade fairs at Brussels Expo for nearly 10 years, focusing on sales and PR. In 2001 he created Advanced Fair to be in touch with various sectors and people, serving them with PR services and logistic support at trade fairs. “Advanced Fair’s PR department developed so well that we decided to brand it separately. This is how Two cents was born,” says Fred.

Frédéric François

Presidente

Bill Southard is Founder and CEO of Southard Communications in New York. Bill launched Southard Communications in 1994 and has since experienced consistent and considerable growth and today represents a broad range of clients across a myriad of industries. In his day-to-day role at the agency, Bill drives the creative process, provides ongoing strategic counsel and manages all crisis communications on behalf of agency clients. With more than 35 years of communications experience, Bill has counseled some of the country's leading Fortune 500 firms and prior to founding Southard has held top positions at Earle Palmer Brown Public Relations and Dorf & Stanton Communications.

Bill Southard

Presidente Electo

Natacha Clarac is general director of Brussels-based public affairs consultancy Athenora Consulting, which counsels leading European companies on impacts of new policies developed by European Union institutions. Athenora Consulting works with companies in the fields of banking, insurance and financial services, energy and utilities, tech and digital, healthcare, transport, environment and trade. A French native, Natacha builds strategies that help clients participate in the EU decision-making process.

Natacha Clarac

Presidenta saliente

VICEPRESIDENTES REGIONALES

Los vicepresidentes regionales apoyan a los miembros en sus respectivas regiones, fomentando la colaboración, compartiendo buenas prácticas y promoviendo iniciativas regionales. Actúan como enlace entre las agencias locales y el liderazgo global, garantizando que PRGN se mantenga conectada, relevante y ágil en todos los mercados.

Marisa Toro is co-founder and partner of Marlow Insight, a consultancy firm that specializes in corporate influence and go-to-market strategies to strengthen business and reputation, based in Madrid, Spain. Marisa’s extensive background in communications and public affairs include communications leadership positions at Spanish and multinational companies and directing communication and public affairs for Google in Southern Europe.

Marisa Toro

Vicepresidenta regional (EMEA)

Natalie Ghidotti established her agency, Ghidotti, in 2007 and has developed it into a respected partner for prominent brands in the Southern region of the U.S. She is also serving as PRSA’s Chairman of Counselors Academy, a section for agency owners. Prior to her career in PR, she was a journalist for 11 years, working as a reporter and editor for The Business Press in Fort Worth, Texas, and Arkansas Business Publishing Group in Little Rock, Arkansas.

Natalie Ghidotti

Vicepresidenta regional (Américas)

Shawn Jiang Xiaofeng is Founder and General Manager of China Advocate, an agency based in Beijing with coverage to major Chinese cities. He has 20 years of experience in communications, strategic marketing and crisis management throughout Asia. At China Advocate he has developed a leading consultancy of corporate reputation and strategic marketing, serving international clients such as Boston Scientific, LinkedIn, Thermo Fisher and Byte Dance

Shawn Jiang Xiaofeng

Vicepresidente regional (APAC)

LIDERAZGO DE LA RED

PRGN's Network Leadership team provides strategic oversight and direction for the organisation, guiding its growth, governance, and global priorities. Working in close collaboration, they ensure alignment across regions, support member engagement, and represent the network at an international level.

Brad Kostka is President of Rococo in Cleveland, Ohio. He leads agency management and business development at Roopco. For more than two decades, he has provided strategic communication counsel to organizations ranging from global publicly traded corporations to local startups. His expertise includes brand strategy, integrated communications, investor relations, digital marketing and corporate event planning. Brad is past president of the Cleveland chapters of the Public Relations Society of America and International Association of Business Communicators. He also serves on the boards of local non-profits.

Brad Kostka

Tesorero

Macey Cleary Binner is a powerhouse in public relations and a partner at REED in Nashville, Tennessee. She leads the charge in business development and marketing, shaping the firm’s future with her strategic vision and talent for building meaningful client relationships. Macey’s leadership shines in account management while consistently expanding REED’s impressive portfolio. Her career is marked by orchestrating major media placements and securing high-profile opportunities for clients across various sectors. Notable achievements include helping THE TENNESSEAN Hotel earn the title of the South’s Best Hotel in Southern Living.

Macey Cleary Binner

Secretaria

Gabor Jelinek is the Executive Director of Public Relations Global Network. In that capacity, Gabor is the center of action, supporting the work of the President and the Executive Committee to grow and develop the global communications network. Working closely with PRGN’s Business, Marketing and Membership committees, Gabor is the driver of global business development, self-marketing, and membership retention and recruitment.

Gabor Jelinek

Director Ejecutivo

RESPONSABLES DE COMITÉS

Los responsables de comités de PRGN apoyan el desarrollo diario de la red a través de áreas clave como finanzas, membresía, marketing, intercambio de conocimiento, conferencias y desarrollo de negocio. Trabajando en estrecha colaboración con el liderazgo, impulsan iniciativas clave, garantizan el buen funcionamiento y desarrollan programas que aportan valor a las agencias miembro en todo el mundo.

Rogério Artoni is Founder and Executive Director of Race Communications, a multidisciplinary communications and public relations agency in Brazil. With over 20 years of experience in communications, Rogério serves companies in various industry setors with communication services ranging from media relations and training, through social media management to internal communications. He seeks to expand Race Communications’ outreach in and out of Brazil. In 2016 and 2017, Rogério was named one of 350 most influential public relations professionals in the world by PRWeek magazine.

Rogério Artoni

Responsable de Desarrollo de Negocio

Loreley Maldonado is Founder and CEO of Eje Comunicación in Mexico City. With more than 20 years of experience in strategic communication, public affairs and corporate reputation and crisis management in Mexico and in various countries across the American continent, Loreley is also a columnist and has been an academic speaker on Corporate Reputation and Strategic Communication. At Eje Comunicación she has led communication and reputation programs for companies and organizations including Coca-Cola FEMSA, Genomma Lab, Coca-Cola Company, Medix, Grupo IMU, Asofarma, WWF, EGADE, Latina Desarrollos Energéticas, CoRe, Diri, Stryker, Viasat and Lafayette.

Loreley Maldonado

Responsable del Comité de Conferencias

Nick Leighton is Owner and CEO of NettResults Middle East, based in Dubai, United Arab Emirates. Besides running NettResults, Nick is the author of best-selling book, Exactly Where You Want to Be: A business owners guide to passion, profit and happiness, and an Adjunct Professor at Chapman University in California, where he lectures to graduate and post-graduate classes in strategic communication.

Nick Leighton

Responsable del Comité de Conocimiento

Abbie S. Fink is president of HMA Public Relations in Phoenix, Arizona. She has been with the firm since 1993, most recently serving as vice president/general manager. Under her leadership, the agency was awarded a 2025 Silver Anvil Award of Excellence for Boutique Agency of the Year from the Public Relations Society of America and was inducted as a member of the Class of 2025 Arizona State University Sun Devil 100. Abbie is the host of Copper State of Mind and PRGN Presents, podcasts for executives and directors of marketing and communications. She is often called upon to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, issues/crisis communications and special events management.

Abbie Fink

Responsable del Comité de Marketing

Chuck Norman is Owner and Principal of S&A Communications in Raleigh Durham, North Carolina. Chuck has wide-ranging experience in public relations, marketing, crisis communication, and branding. His experience spans a variety of industries including automotive, commercial real estate, technology, healthcare, government and municipal, associations, professional services, economic development, and chambers of commerce.

Chuck Norman

Responsable del Comité de Membresía

CONSTRUYAMOS EL EQUIPO ADECUADO PARA LO QUE VIENE

Cuéntanos tus objetivos y te conectaremos con la experiencia, el conocimiento y los mercados que importan.